Signature Colour Palette
No more figuring out which colours to use. No more mis-matched branding. Get a clear, consistent identity and learn how to use colours that work for you.
Colour Your Brand
Did you know 93% of people make purchase decisions based on visuals alone? And, 85% of people make purchase decisions that are informed by colour?
With stats like that, businesses can’t afford to not brand themselves properly.
Choosing colours, just because we like them isn’t enough. We are not decorating our living room or buying a new car. Rather, we are communicating.
Science tells us that people make emotional decisions. No matter how much thought we put into buying something, we will only do it if it feels right.
But, how can we influence how people feel about us?
Colour.
Over and over again, science proves that colour impacts our emotions.
Restaurants and places that serve food rarely have blue decor. Why? Because blue suppresses appetite.
Banks and financial establishments rarely (if ever) use pink. Why?
Because pink is typically seen as feminine, youthful, innocent, romantic, tender, and playful. And sadly, our culture has defined these “girly qualities” as weak. Not a great image for a bank (no matter how inaccurate).
Of course, it would be great if we could just pick a colour or two that convey the “right” message, but though there are only a few hues, there is a whole spectrum of colour to choose from.
Some of them are beautiful but send the wrong message. Others send the right message but don’t grab attention.
Brand colours are more than aesthetics. They are your identity. They help people to recognise you, remember you, and (importantly) buy from you.
Colour UpBrand
Brand Colours in 45-minutes!- Brand Questionaire
- 45-minute live colour profiling
- Up to 3 starter brand colours
- Q&A, tips, and support
- Automated PDF with colour codes
- Customised ebook
Colour Palette Pro
Detailed Brand Colour Analysis- Brand Questionaire
- 45-minute brand consultation
- Draft colours
- One edit (if needed)
- 6 brand colours (including neutrals)
- Customized, 13-page ebook
- Option to include Brand Font Kit
Find your signature brand colours
What feelings do you want to evoke?
Picking colours to generate emotion is a great place to start. Do you want to invoke a sense of calm? Or would you like your clients to feel safe? Perhaps, you’d love your clients to feel excited.
How fast do you you want your clients to act?
Are you seeking a long-term relationship with your clients? Or, would your prefer to generate a sense of urgency?
Does you product or service better serve a specific gender?
Sometimes, the answer to this question is obvious. You would probably not market Tampax to men. Other times, rather like in life, marketing is not so binary. Do your colours speak directly to your clients (or are they just colours that you like)?
Are your colours culturally sensitive?
Not all colours have the same effect in all cultures. Red, for example, can be associated with danger, romance, mourning, adventure, loss, excitement, passion, celebration, or grief. In many ways, it’s a great choice for Netflix!
Accessible
Are your colours accessible to people with different colour perceptions? When choosing your palette, you need to be certain people with colour blindness are able to clearly view your content. All colour profiles designed by me will accommodate multiple visual needs.
