Colour Your Brand
Did you know 93% of people make purchase decisions based on visuals alone? And, 85% of people make purchase decisions that are informed by colour?
With stats like that, businesses can’t afford to not brand themselves properly.
Choosing colours, just because we like them isn’t enough. We are not decorating our living room or buying a new car. Rather, we are communicating.
Science tells us that people make emotional decisions. No matter how much thought we put into buying something, we will only do it if it feels right.
But, how can we influence how people feel about us?
Over and over again, science proves that colour impacts our emotions.
Restaurants and places that serve food rarely have blue decor. Why? Because blue suppresses appetite.
Banks and financial establishments rarely (if ever) use pink. Why?
Because pink is typically seen as feminine, youthful, innocent, romantic, tender, and playful. And sadly, our culture has defined these “girly qualities” as weak. Not a great image for a bank (no matter how inaccurate).
Of course, it would be great if we could just pick a colour or two that convey the “right” message, but though there are only a few hues, there is a whole spectrum of colour to choose from.
Some of them are beautiful but send the wrong message. Others send the right message but don’t grab attention.
Brand colours are more than aesthetics. They are your identity. They help people to recognise you, remember you, and (importantly) buy from you.
Oh gosh the colour stuff is so amazing - you doing my brand colours has literally changed my life (dramatic haha!)
You get an amazing PDF which explains exactly how to use the colours, examples of them on a dummy website etc. PDF has been such a game changer as I keep it open to look at it.
WOW!!! Colette completely sorted out my brand colours (and they are gorgeous!!)
You're a remarkably talented, warm, and creative person. This brand you're creating really POPs!!!
Can’t wait to get everything transferred over to the new colours fully. Huge bravo to the amazing Colette!